Art director

2 minutes with … Armani Barron, artistic director at Quirk Creative


Born in Bayou, Armani Barron is a production and visual designer. She is currently working at Quirk Creative in New York as artistic director.

From video to experience, she immersed herself in a variety of mediums. Her notable projects as a production designer and artistic director include SELFISH, a self-help pop-up experience, the Scutly short film from Women Of The Now, and the comic web series All American Sex Offender.

We spent two minutes with Armani to learn more about her background, her creative inspirations and the recent work she admires.

Armani, tell us …

Where you grew up and where you live now.

I was born in a small town in Louisiana called New Iberia. I currently live in Brooklyn but have lived in quite a few other American cities.

What you wanted to be growing up.

Initially, I wanted to be a veterinarian in Alaska. I basically read Call of the Wild and just wanted to be surrounded by Huskies and snow. Which was basically the opposite of where I grew up.

How you found out you were creative.

I grew up in a very creative family, but the real moment that stood out for me was when I made a papier mâché horse in 6th grade. I really fell in love with the ritual of creation. Bring something to life with your own hands.

Someone you idolize as you grow up creatively.

I have always really liked the works of Edgar Allan Poe.

A moment in high school or college that changed your life.

Hurricane Katrina. It happened my first week of my freshman year and my family moved from New Orleans to a suburb in northern Atlanta. It was bittersweet, but I met some of my closest friends in Atlanta. They helped me become the artist that I am now and I am still very close to them to this day.

The first concert you saw and your favorite band or musician today.

The first ever gig was Beyoncé, Missy Elliott and Alicia Keys on the Ladies First Tour. My mom knew someone who worked at the arena in New Orleans, so I got to go backstage and meet Beyoncé and Alicia Keys. A fairly solid first!

I have listened to a lot of Léon Bridges recently. There have been a lot of ups and downs lately, and her music is really soothing.

Your favorite visual artist.

Kehinde Wiley. One of my favorite works from him is the Equestrian portrait of Count-Duke Olivares. I grew up with a great appreciation for classical paintings, especially those from the Baroque era. As a black woman, seeing another black body in such a regal and powerful position is incredibly moving.

Your favorite fictional character.

Violet Baudelaire of a series of unfortunate events. Growing up, I loved how resourceful she was and how she was able to overcome so many challenges with her siblings.

The best book you’ve read lately.

I recently read Upton Sinclair The jungle. It’s certainly a darker read, but it delves deeper into the mechanizations that create our capitalist society and why it so easily corrupts those who fervently follow it.

Your favorite movie.

This is a super difficult question for me. I love cinema and I even contribute to a little review site called Filmcore reviews with a friend of mine. One of my favorites is Moonlight. I was living in Miami at the time and couldn’t see it again because it was such a cathartic experience.

Your favorite Instagram account.

@moviesetmemesofficial. They’re specific to the film industry, so if you’re not in this world, you won’t get them all. But for those who are, they are to be followed.

How the Covid-19 crisis has changed your life, personally or professionally.

We all had to adapt. My number one take away was, don’t be afraid to reach out. At first, I emailed everyone I knew looking for projects that would open. I felt a bit like a door-to-door salesperson.

Your favorite creative project you’ve worked on before.

This is a really difficult question. All of my projects have really been so different. I am really proud of this short video that I worked on as Head Decorator, Pineapple Right Side Up Cake. It was the last project I worked on before moving from Chicago to New York. I was also recovering from food poisoning during this time, but the team were so awesome and I liked the concept so much that I succeeded. And I was so glad I did.