Art director

Inspired by mom, Lyft’s artistic director creates new font to benefit Parkinson’s research

Morten Halvorsen, Associate Creative Director and Art Director at Lyft, has watched his mother, Vera, suffer from the increasingly severe effects of Parkinson’s disease for eight years. Unable to change his diagnosis, Halvorsen did what only an art director would think he would: he created a new font. His name is Shake and the font […]