Art director

Creative Minds: Wiwid Kuntjoro, the accidental art director | To analyse

Last name: Wiwid Kuntjoro

Origin: Palembang, Indonesia

Places lived/worked: Jakarta, Sydney, Munich

Pronouns: She she


  • TCP-TBWA Indonesia, Jakarta: Creative Group Leader, Jakarta (since 2021)

  • Mullenlowe Group / Lowe Indonesia, Jakarta: Senior Artistic Director (2015 – 2021)

  • Lowe Indonesia, Jakarta: Senior Art Director (2010 – 2015)

  • J. Walter Thompson, Jakarta: Senior Artistic Director (2004 – 2010)

1. How did you become creative?

I wanted to be a writer since high school. At university, I studied German literature because I liked (at that time) literature and languages, especially German.

Along the way, I was distracted by a “How to Draw Comics” book given to me by my friend. This motivated me to start drawing and after graduating I went straight to a graphic design course. In this course, I was exposed to advertising and fell in love with it. After the course, I applied to an advertising agency to become a copywriter (because writing was still my first passion at the time). The agency had two vacancies, one for the art director and one for the copywriter. I was accepted, but as an artistic director.

2. What is your favorite work in your portfolio?

One of my favorite pieces that I helped create was a campaign for Sorabel (the name was Sale Stock back then). It is an online fashion store selling fashionable clothes at a reasonable price. The idea was “Fashion for the rest of us”. I like the juxtaposition of this commercial; elegant yet so down to earth and real.

3. What is your favorite work created by someone else?

The Australian tourism campaign, ‘Dundee’. I think it’s just awesome how they disguised this ad as a movie trailer.

4. What’s the craziest thing you’ve ever done?

Attending a three-day music festival, then flying seven hours to another country to attend another three-day music festival. I totally lost my voice on the sixth day but it was totally worth it.

5. What’s on your to-do list?

See Broadway shows in New York. I’ve always been in love with musical theater because I feel like I’m transported to another world with mixed emotions. I’ve seen musicals in five different countries, but never on Broadway.

6. Do you have any secret or strange talents?

I cut my hair myself. I still hate how other people cut my hair, so I decided to do it myself.

7. What is your guilty pleasure?

Situation comedies. All sitcoms. I usually watch sitcoms when I have breakfast in the morning, and they really brighten my mood for the rest of the day.

8. Cat person or dog person?

Definitely dog. They are more expressive and authentic.

9. What career did you think you would have when you were a kid?

Astronomer. I have always been curious about the universe. As a child, I spent hours reading the encyclopedia to learn more about the planets.

10. Tell us about the worst job you’ve ever had.

Secretary in a mining company. I just don’t have the ability to be organized.

11. Regrets?

I regret not having spent more time with my late father. I was so buried in work, and I didn’t even realize he was sick.

In Creative Minds, we get to know APAC creatives through their answers to 11 questions – three required and the rest of a long list ranging from serious to silly. Want to be featured? Contact us.