An enthusiastic supporter of the Waitaha Canterbury screen industry, Bree is the latest addition to UC’s cutting-edge Digital Screen Campus (DSC), following Chelsea Rapp’s recent appointment as program manager.
As DSC Partnership and Commercial Manager, Bree will be responsible for developing the commercial pipeline, overseeing the use of the campus by external partners for commercial and educational purposes, and leading national and international marketing and sales strategies. attraction for the advancement of DSC.
Engaging with local and international leaders in the screen industry is an essential aspect of the role, as it aligns with the cooperative or work-integrated learning at the heart of the curriculum offered by the DSC.
By enabling our students to work alongside industry leaders, they gain invaluable skills and experience while building relationships in their chosen field, ensuring they graduate with the exact skills required to meet the demand.
It’s the possibilities of working on the ground floor of such a transformational project that inspires Bree as she contemplates her new role at DSC.
“I am passionate about developing our voice through DSC’s kaupapa, which is not only about serving international clients, but also about investing in and developing the talent of our own storytellers and growing our own creative businesses,” says- she.
“I also look forward to extending Te Whare Wānanga o Waitaha’s planned $97 million investment to develop a future-oriented and sustainable creative economy for Ōtautahi and Aotearoa for generations to come.”
With export experience in screen and international education; screen production and facility development as well as marketing and commercial attraction in its wheelhouse, Bree brings to the DSC an extensive network of business partners in film, television, game development and education.
DSC Program Director Professor Andy Phelps believes that leveraging and building on this work will not only benefit the screen industries of Waitaha Canterbury and the South Island, but also Aotearoa New Zealand. Zeeland as a whole.
“Bree has been a driving force in improving the region, from film production and game development to establishing meaningful regional incentives for digital screen industries. She has been the catalyst for many successes and achievements at Screen CanterburyNZ and I am delighted to work with her.
As director of Screen CanterburyNZ, Bree was an enthusiastic supporter of Waitaha Canterbury and worked tirelessly to put the region back on the map in screen industry circles.
She also led the development of Aotearoa New Zealand’s first regional production grant, which resulted in a significant increase in production inquiries and delivered the first major film production in the central city of Ōtautahi Christchurch for years – a project that involved the unprecedented closure of State Highway 76.
Boyd Warren, managing director of innovation and business growth at ChristchurchNZ, says Bree was instrumental in setting up Screen CanterburyNZ.
“She has worked hard to unite the region’s film industry and has developed several initiatives that have made Christchurch a leader in regional film production,” he says.
“We know she will be a great resource for UC’s new Digital Screen Campus, which is a key step in developing the region as a premier film production base. ChristchurchNZ remains committed to sustainably developing our economy. regional film industry and has a robust transition plan to ensure that Screen CanterburyNZ and the Digital Screen Campus work together to make the region even more attractive to filmmakers from across New Zealand and around the world.
Bree believes the time is right for Ōtautahi Christchurch to play a bigger role in this high-tech, high-value sector.
“The Creative Economy Hub being created at DSC will attract media partners and a wide range of talent, develop our capacity to export intellectual property, and create highly skilled graduates ready to meet global labor needs. work of an industry undergoing substantial technological change and convergence,” she explains.
“Sometimes I feel like creativity can be limited by access, when we should only be limited by our imaginations. DSC will be an ecosystem where access to technology is removed and storytelling creativity knows no bounds; with this campus, we invite storytellers from all walks of life to come join a community of practice, get their hands on the toys, and expand your horizons.
“I look forward to working under [Professor] The leadership of Andy Phelps, alongside a team of powerful strategic wāhine leaders!
Passionate is just one word that personifies Bree Loverich, and UC is thrilled to welcome that passion to its Digital Screen Campus.
Bree joins Chelsea Rapp, Petra Westropp and Professor Andy Phelps on the DSC management team.