Art director

Edward Macaulay Joins Emotive as Senior Art Director


Independent creative agency Emotive has announced the appointment of Edward Macaulay (main photo) as senior art director, further strengthening its Creative Collective.

Macaulay brings his work experience both locally and internationally, with an approach that fuses design and creative thinking.

Starting his career at Leo Burnett Sydney, Edward helped design and launch new products for J&B Whiskey and create campaigns for Johnnie Walker & Bundaberg Rum.

At Ogilvy Paris, he worked on IBM’s famous design account, creating international campaigns that inspired audiences to dream of a better planet and used live data to help people digest Roland Garros on their journeys. daily.

In addition to his work at IBM, Edward helped Ogilvy & WPP retain the global Vodafone Business account and even convinced Messi not to wear Dolce & Gabbana for the Huawei Nova launch.

Prior to joining Emotive, Edward worked on various local and global campaigns in Asia and South America.

Macaulay said, “With the incredible momentum from Simon and the team, coupled with the extremely talented creative collective that they’ve put together, and then you throw some lunchtime swims, it was really a no-brainer to join. Emotive. I’m really excited to get stuck and start creating some amazing work.

Rupert Taylor, Creative Director, said: “Ed’s work speaks for itself and aside from his creative talent, having spent time in Paris, I hope he will also bring a new level of awareness. sartorial elegance to the place. “

Macaulay’s appointment is part of the Sydney agency’s continued growth, with an expanding customer base including Optus, Audible, Modibodi, Pernod Ricard, Unilever, Mount Franklin, Google, USQ, YoPRO and ARN.

Macaulay starts with Emotive on Monday, October 25, 2021.