Art critique

FN Meka Company co-founder says listeners should critique all rap lyrics

In just two weeks, the music community has witnessed the rise and fall of rapper AI FN Meka. The virtual artist was signed to Capitol Records, only to be quickly dropped when listeners asked who was involved in creating an artificially created artist who would use the n-word. Now that the dust has settled, Anthony Martini, co-founder of Factory New, the company behind Meka, speaks out on how rap fans should view the genre in general.

In a statement to The New York Times, Martini explained how his company used technology that researched popular themes and lyrics in hip-hop to generate lyrics that Meka would use in his songs. “If you’re crazy about lyrical content because it’s supposed to be AI, why not be crazy about lyrical content in general?” he said. While true, that doesn’t absolve the company of having been myopic in its creation of an AI rapper that would exist in the hip-hop landscape.

Martini reportedly distanced himself from FN Meka, in addition to leaving Factory New. “I joined the team in early 2020 because I am truly passionate about the future of digital media and believed my experience could help realize Meka’s potential in the music industry,” said he declared. “It became apparent that I should have done more due diligence before joining. Over the past few days I have learned of Kyle The Hooligan’s experience with Meka which is deeply at odds with my core values. I believe that artists should always be at the center of the creative process and should be compensated fairly.

Despite the blunder, Martini remains optimistic about the future of virtual artists in this ever-changing technological world.

Check out Anthony Martini’s statement at New York Times above.