Art director

Lelet NY is hiring an Art Director in New York, NY

You will lead the artistic direction of Lelet, creating modern, informative and beautiful branding and content that drives the company’s rapid growth. In this role, you will update the overall visual brand identity, plan, implement and monitor the company’s social media strategy to increase brand awareness and overall sales. We are looking for someone who will be the go-to person for all filming, content, packaging and our LELET social media coordinator. We are looking for an extremely talented, creative and strategic individual. This role requires being in our Manhattan office five (5) days per week. Proof of full COVID-19 vaccination will be required to be eligible for this position.

Duties will include, but are not limited to:
● Developed and improved the brand world of LELET, including updating packaging, web, social media
● Lead photo and video shoots on a weekly basis of varying scale
● Conceptualize informative content Liaising with domain experts
● Design and create photo and video content for social media and the web; may require using you as a model
● Utilize graphic designer skills to create additional social media content, with an emphasis on high level color and font taste
● Liaise with product and marketing teams to align content creation with product development and marketing objectives
● Contribute to social media growth strategy across ALL platforms with a focus on informative video content to build following and acquire customers
● Develop copy for social media content and other marketing materials
● Oversee the completion of social assets and plan on our marketing calendar
● Oversee the cataloging of all existing visual content and maintain the catalog on an ongoing basis
● Help develop and implement an influencer marketing strategy
● Manage all social media channels including Instagram, Facebook, Tiktok, Pinterest and Yutube

You are:
● A senior artist with 3-7 years of experience in the art direction/social media content of a company
● Creative, visual, avant-garde and constantly keeping an eye on what’s new
● Excellent in Photoshop, Illustrator, InDesign and GIF creation
● Skills in taking and editing iPhone photos
● Experienced with Instagram, Tik Tok, Facebook, Pinterest, Youtube and other social media platforms
● Able to interpret social media KPIs
● A good communicator with excellent writing skills
● Organized and with great attention to detail
● Highly motivated, self-starter with excellent time management and prioritization skills
● Able to wear many hats and open to new tasks
● Passionate about excellence in a hands-on, fast-paced environment

To apply: Please send your CV and cover letter to [email protected] subject line Artistic director