Press release: Optimal
Optimeal, Kormotech’s super premium dog and cat food brand, is pleased to welcome Gregory Mandel as Regional Sales Manager for the Eastern United States. Mandel brings over 15 years of experience in the pet industry to his new role, where he will be responsible for bringing Optimeal’s products to independent retail stores and building market share in the territory of the eastern United States.
As Optimeal’s in-store presence grows, Mandel will work with store employees to educate them about the Optimeal brand, highlighting the nutritional benefits, uniqueness and overall differentiators of the brand in the market. He will also help manage the brand’s exclusive distributor, Phillips Pet Food & Supplies, working with management and internal and external sales teams to educate and train them on the full line of Optimeal products.
“We are delighted to welcome Gregory to the Optimeal family,” commented Yuliana Volk, Director of Business Development in North America at Kormotech, parent company of Optimeal. “After launching our products in the US market, we understand the importance of having an appropriate sales team to support us. Gregory is an accomplished person who knows the ins and outs of the pet industry very well. We are convinced that his experience will prove beneficial in helping us increase our presence among independent retailers.
Prior to joining Optimeal, Mandel served as Director of Sales at Blue Buffalo, where he developed and implemented sales strategies for eight Territory Managers in the Eastern United States and exceeded sales targets. by 75% on average each year. While at Blue Buffalo, he received the Blue Buffalo Hall of Fame Award for being one of the top performers and for his overall contribution to the business. Prior to that, he served as District Sales Manager at MARS as part of its pet division, where he managed key accounts such as Petco and PetSmart, as well as other high volume chains. At MARS, Mandel has won awards for being the best in sales and public speaking, for training the most retail store workers nationwide, and for being distributed in most retail stores.
In his spare time, Mandel enjoys spending time with his family, which includes his two English Bulldogs, Byron and Randall. He is also a New England Patriots superfan, a music lover and enjoys going to the beach.
Based in the culturally vibrant Lviv region of Ukraine, Kormotech is a family business providing high quality dry and wet food for cats and dogs. The recipes are produced in the company’s own facilities, which consist of three high-tech factories. Every Optimeal recipe now available in the United States is prepared under the strictest supervision in Kormotech’s own state-of-the-art production facility.