In honor of Pride Month, Shinesty shows its support for the LGBTQ+ community with a new collection of intimates
DENVER, May 25, 2022 /PRNewswire/ — brightthe leading online retailer specializing in notoriously fun and eye-catching apparel for all occasions, today announced a new partnership with Discovery’s Naked and scared actor, Jake Nodar. Joining the Shinesty brand as guest art director, Nodar curated this year’s Pride 2022 collection. Launching to market before June, Shinesty and Nodar are excited to launch the new line to celebrate and support the LGBTQ+ community this Pride month and beyond.
The new collection includes Shinesty’s best-selling Ball Hammock® underwear for men, women’s thong, cheeky, bikini and boyshort underwear, as well as swim briefs, featuring new Pride-inspired prints. Influenced by Shinesty’s love of tongue-in-cheek humor and glamorous retro-inspired clichés, Pride Collection prints play on frequently used terminology within the LGBTQ+ community, media and culture with a playful twist Shinesty.
“I chose to work with Shinesty on this collection because I have never found a clothing company that has such a similar vision to mine – have fun, be weird, be you!” said Jake Nodar, guest artistic director of Shinesty. “I always feel like myself when I wear Shinesty. Working on this collection has been so much fun, and working with such a talented creative team and seeing the whole process from concept to awesome underwear has been so amazing. “
Made with breathable, ultra-comfortable and 3x softer than cotton MicroModal material, the Pride collection is available in styles for men and women, including four new men’s prints; The Knot Tonights, The Bear, The Swollen Tentacle, The Bona Fide Pride, three new women’s prints; The Knot Tonights, The Scissor Sisters, The Bona Fide Pride and a limited-edition pair of The Boca Raton Rainbow Swim Briefs; a variant of Shinesty’s Daytona Dong Sarong. In addition, 15% of the profits from the collection will be donated to support the LGBTQ+ community.
“We are thrilled to partner with Jake on this collection,” said Chris White, CEO and co-founder of Shinesty. “Jake truly embodies our brand’s mission to encourage the world to take themselves less seriously and we immediately knew we wanted to partner with him on a Pride collection that was both authentic to Shinesty and the LGBTQ+ community. This collection allows us to show our support not just during Pride Month, but all year round.”
The Pride collection will be available for purchase starting today, Wednesday May 25e exclusively on Shinesty.com, with inclusive sizes ranging from S-5X for men and XS-2X for women. For more information about Shinesty and to stay up to date on the collections, please visit Shinesty.com and follow @ShinestyThreads on Instagram, Facebook and Twitter.
Shinesty, known for its best-selling Ball Hammock® Pouch Underwear and its line of irreverently designed women’s underwear, is the leading apparel brand with a single mission: to make the world take itself less seriously. Founded in 2014 by Chris White and Jens Nicolaysenthe brand creates products that bring out the wearer’s sense of humor, while offering exceptional comfort and quality.