Art director

Valley Saleha’s young artistic director aspires to international recognition

Saleha Qureshi (21) from Srinagar was only 19 when she started working as a screenwriter in various production houses, making her the youngest to venture into this field.

Saleha, who currently works as an artistic director in films, began her journey in cinema by preparing storyboards.

Coming from an artistic background, Saleha has always been fascinated by the works of art of different artists, including Di Vinci, Michelangelo, Van Gogh, Pablo Picasso, MF Hussain and others.

“I started working very young,” Saleha said.

“Nothing can be achieved overnight,” said Saleha, adding that there will always be different kinds of obstacles and thinks that you have to overcome all obstacles to be successful in life.

She said: “There are many factors that make a movie great and one of them is the artwork.”

At the start of her career, she worked as a screenwriter with several production houses, then she gradually moved on to directing and started working as an assistant artistic director. She is currently working as an artistic director.

Her job as artistic director is to oversee and execute the details on set.

“We have to figure out which artistic elements to use in which scene. Different scenes require a different setup, and it ranges from comedy and horror to romance, thrill or action, ”she said.

Saleha has a long way to go and is confident to achieve bigger things in life.

“I haven’t accomplished much yet. There is more to my bucket list, and I have to realize all of these things, ”Saleha said.

Saleha is the youngest and only artistic director in the valley and currently works in Kashmir.

“I only work in the valley. But I am working hard to be recognized outside the valley and also outside the country. “

“I think the biggest challenge of my career has been the lack of opportunities. We don’t have a fair chance here and that’s what is holding us back, ”she said.

Saleha has made six music videos so far, including Rang lagaye under the music banner Sa re ga ma, Jhoome, Daniposh, Reham karai, Gardish and Baalyaro.

His parents supported him throughout his career.

“We live in a patriarchal society where our parents think a lot about what others are going to say, but luckily my parents never thought about it. They encouraged me and helped me pursue my dreams, ”she said.

Saleha believes that we must be passionate in our work and that nothing can be achieved without hard work and dedication.


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