WiseKHey Recru Sistine Crutchfield as Art Director of NFT for Lread it Aartistic Eextension of his WISE.ART Marketplace
Geneva, Switzerland – September 16, 2021 – WISeKey International Holding Ltd (NASDAQ: WKEY; SIX: WIHN), a leading cybersecurity, IoT and AI platform company, today announced the appointment of Sixtine Crutchfield to the position as Artistic Director of NFT to lead the artistic expansion of its WISe.ART MarketPlace, effective immediately.
On September 1, 2021, WISeKey commercially launched its WISe.Art NFT platform (https://www.wise.art) for the collectibles and luxury market. In line with the needs of buyers and sellers of high-value goods, the WISe.Art platform evolves the original WISe.Art collection and constitutes a full-fledged marketplace with its own digital currency, the possibility of including curators and multipliers, tagging options, and a special NFT design.
The NFT design of the WISe.Art platform ensures that in addition to an authenticated and signed version of the actual digital asset, an irreversible link to a physical object is in place, in addition to proof of ownership, provenance and a set of contracts outlining future use and monetization streams. The NFTs and the platform are secured by WISeKey’s various security technologies allowing the authentication of physical objects as well as digital assets in an end-to-end secure process.
During her professional career, Ms. Crutchfield has had the opportunity to extend her formal training in communications (with a double major in arts from the University of Denver, Colorado) to effective marketing and branding solutions. She has often assumed responsibility for several major international projects, mainly commercial and sometimes humanitarian or at least with a strong social dimension.
For nearly a decade, Ms. Crutchfield worked for the Jan Krugier Gallery, where she gained hands-on experience at all levels of the art market and knowledge of international gallery management. Then, after spending eleven years in Australia and setting up a multitude of artistic and cultural projects, she returned to Switzerland where she resumed studies to train as a banker. Finally, she returned to the art world as general manager of Art Culture Studio organizing major international art fairs and events in Switzerland and abroad.
During her seven years at Banque Edouard Constant, where she was responsible for wealth management in various geographical areas, she volunteered for numerous Bank projects, including art exhibitions, client events such as ski racing and match racing in Sweden. Ms Crutchfield also joined the preparation and implementation teams for the entry into the new millennium as well as the introduction of the EURO.
Applying her skills, experience and industrial know-how to the creation of a unique MBA program specializing in art management for the Geneva Business School is an interesting challenge that she has taken up with incredible energy. The course will launch in February 2022 with 7 of the world’s top experts to teach the basics of this so-called opaque industry. The training is aimed at bankers, family office managers, insurance companies, law firms, budding collectors and curators as well as art school graduates.
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large-scale digital identity ecosystems for people and things using Blockchain, AI and the IoT by respecting the human being as the pivot of the Internet. WISeKey microprocessors secure the pervasive computing that shapes today’s Internet of Everything. WISeKey IoT has an installed base of over 1.6 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, phones laptops, cryptographic tokens, etc.). WISeKey is uniquely positioned to be at the forefront of IoT, as our semiconductors produce an enormous amount of big data which, when analyzed with artificial intelligence (AI), can help industrial applications predict failure of their equipment before it occurs.
Our technology is endorsed by the Swiss-based cryptographic root of trust (“RoT”) of OISTE/WISeKey which provides secure authentication and identification, in physical and virtual environments, for the Internet of Things, blockchain and artificial intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions between objects and between objects and people. For more information, visit www.wisekey.com.
Press and investor contacts:
|WISeKey International Holding Ltd
Company Contact: Carlos Moreira
Tel: +41 22 594 3000
|WISeKey Investor Relations (USA)
Contact: Lena Cati
Equity Group Inc.
Tel: +1 212 836-9611
This communication expressly or implicitly contains certain forward-looking statements regarding WISeKey International Holding Ltd and its business. These statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by these statements. – look at the statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell or a solicitation of an offer to buy securities, nor an offer prospectus within the meaning of article 652a or article 1156 of the Code of Obligations, nor a listing prospectus. within the meaning of the listing rules of the SIX Swiss Exchange. Investors should rely on their own assessment of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is or should be relied upon as a promise or representation as to the future performance of WISeKey.